Comments on: Social Media ROI http://blog.owengreaves.com/social-media-roi Looking into the future of Technology & Media Tue, 16 Mar 2010 12:22:26 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: James Stratford http://blog.owengreaves.com/social-media-roi/comment-page-1#comment-448 James Stratford Fri, 19 Jun 2009 19:22:52 +0000 http://blog.owengreaves.com/?p=678#comment-448 There were some interesting conversations on ROI. It's amazing what a broad amount of perspectives there are out there when it comes to that topic in the context of Social Media. Perhaps the most logical way to find the answer is a combination of methods to come to a conclusion then verifying what the commonality is and affirming that as a valid measurement. The one element missing out of the equation is the cost of time (we all love social networking and social media, however there's an opportunity cost that is very real). I definitely share some of the above in my view (not claiming to be the definitive expert), but the percentage of followers that view my page (Offer, Charitable Request, or Informational ie. Blog Post) definitely weighs in. The metric for a promoted link is a solid 3% before RT's and 5% with RT's. That's not the purest number I'm looking for, but atm I don't have enough data to validate the conversion rate to the above three activities. Additionally I'd have to factor in the RSS and Double Opt In subscribers to my blogs or marketing lists. On the RSS and Double Opt in Subcribers it's at a 12% conversion rate atm, but I need more data to be certain the metric is valid. My Two Cents. :) There were some interesting conversations on ROI. It’s amazing what a broad amount of perspectives there are out there when it comes to that topic in the context of Social Media. Perhaps the most logical way to find the answer is a combination of methods to come to a conclusion then verifying what the commonality is and affirming that as a valid measurement.

The one element missing out of the equation is the cost of time (we all love social networking and social media, however there’s an opportunity cost that is very real). I definitely share some of the above in my view (not claiming to be the definitive expert), but the percentage of followers that view my page (Offer, Charitable Request, or Informational ie. Blog Post) definitely weighs in. The metric for a promoted link is a solid 3% before RT’s and 5% with RT’s. That’s not the purest number I’m looking for, but atm I don’t have enough data to validate the conversion rate to the above three activities. Additionally I’d have to factor in the RSS and Double Opt In subscribers to my blogs or marketing lists. On the RSS and Double Opt in Subcribers it’s at a 12% conversion rate atm, but I need more data to be certain the metric is valid.

My Two Cents. :)

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